WHO WE ARE

About Us

We are a Filipino owned medium-sized market research company, founded by Ms. Flor Bacar (or FB to her colleagues in the industry).

Established in July 1984 to cater to fieldwork and data processing needs of select companies, we have since evolved into a full service market research company, carrying-out research and questionnaire design, and presentation of strategic insights and actionable recommendations to clients.

FB still manages and leads the workforce of above 200 employees, all highly skilled and dedicated to delivering superior service to our highly diversified clientele from the following industries:
Agriculture, Automotive, Beverage, Financial Services, Food, Healthcare/Pharmaceutical, Household Care,
Personal Care, Oral Care, Hair Care, Skin Care, Real Estate, Telecommunications.

Our Geographical Capabilities

We are among the few research companies in the Philippines that maintain our own field operations support; hence, it is not necessary to farm-out data gathering nor data processing to sub-contractors.

We have field supervisors and interviewers not only in Greater Manila but also in the provincial areas i.e., Balance Luzon, Visayas, & Mindanao.

These supervisors and interviewers are adept in the local dialects and in English.

Field Managers, who are trained in the head office, go to the provincial areas to personally brief/train local supervisors and field interviewers.

Our Human Assets

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Senior Management years of experience
in marketing research

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Regular Employees

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- 0

Researchers experienced in the field
of marketing research

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